Neil Marshall Tax and Business Advice Pty Ltd is a CPA practice
Ever-changing trends, increasing competition and changes in customer buying patterns are just a few reasons why business owners should review marketing efforts regularly. Past marketing activities that were once successful can easily go out of date. There are always new marketing techniques to experiment with but first it is important to let go of the…
While hiring a group of people that work well in a team isn’t always easy, when you do, it can result in a more effective, productive and overall more successful workforce. To create a strong team of workers, some businesses turn to setting aside a day to undertake team building exercises to rally everyone together…
Socially responsible business is becoming highly sought after by customers, staff and communities alike. Building a socially responsible business helps to set your business apart from competitors, improves your reputation and, ultimately, ensures your business is acting in an ethical and moral manner. Here are three key benefits of running a socially conscious business: Attract…
Staying productive in the workplace can be challenging – whether it’s interruptions from colleagues, unnecessary meetings or simply distractions such as social media, it is hard to stay focused on the task at hand. Here are three ways to be more productive in your work day: Take more breaks Although taking more breaks sounds counterintuitive…
The start of the New Year is generally a time to reflect on the previous year’s achievements and challenges and work towards setting new goals. The New Year can offer business owners a powerful motivation for business growth. Whether you want to expand your business or increase your network; goal-setting plays a critical role in…
Hiring entry-level employees is a difficult yet unavoidable task for many employers. Entry-level employees are often essential to fill junior positions in a business and can provide businesses with an opportunity to grow. However, hiring a person with lack of experience and professional referees can often be quite challenging. Here are three tips to consider…
When carried out effectively, formalised performance reviews can be beneficial for both you and your employees. It is an opportunity for you to demonstrate how much you appreciate your employees’ contributions and undertake collaborative reflection on potential business improvements. However, there are a lot of potential pitfalls that can undermine the effectiveness of performance reviews,…
Although flexible work spaces are not suitable for everyone or every business, there are significant benefits to offering flexible working arrangements. Businesses can deliver better results from allowing employees to work from where they need – whether it be home, a cafe or even on their daily commute. Flexible working can increase employee productivity as…
The name of your business can have a quite an impact when it comes to marketing your brand, how you are perceived by customers and whether or not you stand out from the competition. Strong business names send a clear message to the public to help customers identify with the business. They also make a…
The holiday season provides the perfect opportunity to connect with customers and leverage off the seasonal shopping period. For many businesses, the upcoming Christmas season presents a peak in sales and revenue. Businesses that fail to maximise the holiday shopping season can miss out on a huge revenue opportunity and risk losing customers to competition.…